Merit Beauty, a Makeup Brand That’s Clean, Luxurious, Affordable and Perfectly Minimalist

Merit Beauty Products eye shadow, blush, concealer, mascara, makeup brush

Photo of Elisa wearing Merit Beauty ProductsI’m so excited to share a new makeup brand I’ve found called Merit Beauty. The products are luxurious, beautiful and impossible to mess up!

Step into the world of Merit Beauty, where simplicity meets sophistication in the realm of cosmetics. Born from a vision to revolutionize the beauty industry, Merit Beauty offers a curated collection of essentials designed for the modern minimalist. With a focus on clean, high-performance formulas and effortless application, each product is meticulously crafted to enhance natural beauty while simplifying your routine. Embracing the ethos of less is more, Merit Beauty champions inclusivity, sustainability, and self-expression, empowering individuals to celebrate their unique features with confidence and grace. Whether you’re a seasoned beauty enthusiast or a newcomer to the world of makeup, Merit Beauty invites you to discover a new standard of beauty that transcends trends and celebrates authenticity.

Check out their newest product, a lovely new eye shadow called Solo Shadow as well as my favorite new concealer, makeup brush, cream blush and mascara. 

If you love beauty products as much as I do, you’ll definitely want to try Merit Beauty. I love a natural look, and Merit Beauty products make you feel the perfect amount of made up and natural at the same time!

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Solo Shadow


Known for being makeup you can live in, Merit Beauty’s Solo Shadow is a buildable cream-to-powder eyeshadow that glides on beautifully. It comes in eight gorgeous modern colors including my personal favorite, a cool neutral taupe called Studio. Solo Shadow is buildable, bendable and lasts all day, and Studio quite literally goes with everything!


Brush No. 2


I also tried the brush Merit Beauty designed just for the purpose of applying Solo Shadow. Brush No. 2 is made with extra-soft vegan bristles to gently blend the product into the skin for a soft, diffused finish. 


Flush Balm


Another product that I tried from Merit Beauty is called Flush Balm, and ladies, you’re going to love this! Flush Balm is a cream tint blush that blends beautifully into your skin. I used just a little and it gave me a lovely sun-kissed glow. 


The Minimalist


The biggest surprise in my makeup order was a silky-smooth product called The Minimalist. Not a foundation and not a concealer, this product provides light-to-medium coverage, was soft, luxurious and very natural looking. I used The Minimalist as a light concealer and I’ll definitely be going back for seconds when the tube I have runs out. 


Clean Lash


Finally, I tried Merit Beauty’s Clean Lash lengthening mascara. This mascara is perfect for a natural look. It lengthens and defines without clumping but also looks natural and fills out my lashes. I was actually able to use Clean Lash on my bottom lashes with no clumps! Clean Lash is a tubing formula that is buildable and very easy to remove. 


If you love makeup products like I do, I highly recommend giving Merit Beauty a try! I’ll be keeping an eye on the brand as new products are released and I am confident you will, too!


The Signature Bag


One fun surprise in my Merit Beauty order is the Signature Bag! This is no cheap plastic makeup bag like some companies give you. Every first order from Merit Beauty ships with this stylish, reusable, washable makeup bag. It’s gorgeous! Check it out on the website, you’ll adore this bag!

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